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When Homeowners Need Vendors Most: Key Moments in the Real Estate Journey

Most homeowners don’t realize how many professionals they’ll need to hire throughout the buying or selling process—until they’re in it. For real estate agents and brokerages, this presents a major opportunity: to not just guide clients through the transaction, but also to connect them with trusted help when it matters most.

Here’s a look at the most common points in the home journey where vendors are needed, and how thoughtful recommendations can reduce stress and build trust.


1. Pre-Listing Preparation

When it happens: Before a seller lists their home.

Why it matters: First impressions count. Homes that are clean, safe, and visually appealing sell faster—and often for more.

Common vendors:

  • Home stagers
  • Photographers
  • Handypeople
  • Painters
  • Cleaners
  • Landscapers
  • Junk removal companies

Bonus tip: Many sellers want “quick fix” updates—caulking, paint touchups, power washing—that agents can help identify and solve through local pros.


2. Pre-Inspection and Repairs

When it happens: Just before or after listing (or during contingency negotiations).

Why it matters: Pre-inspections are becoming more common, especially in competitive markets. Sellers may need to make repairs proactively to avoid surprises or renegotiations.

Common vendors:

  • Roofers
  • HVAC technicians
  • Electricians
  • Plumbers
  • Pest control companies
  • Mold or radon specialists

3. During Listing (Showing Support)

When it happens: While the home is actively on the market.

Why it matters: Active listings need to stay show-ready. Sellers often scramble to keep up with appearances, especially if they’re still living in the home.

Common vendors:

  • House cleaners
  • Lawn care pros
  • Window washers
  • Pool maintenance
  • Pet boarders or walkers (for showing days)

4. Under Contract (Buyers’ Side)

When it happens: After the buyer’s offer is accepted.

Why it matters: This is the inspection and negotiation phase, when buyers start identifying issues and deciding what’s worth fixing before closing.

Common vendors:

  • Home inspectors
  • General contractors
  • Septic or well inspectors
  • Structural engineers
  • Specialty trades (foundation, chimney, drainage, etc.)

Note: Even if sellers aren’t making the fixes, buyers often want referrals so they can budget and plan.


5. Closing Preparation

When it happens: Just before settlement.

Why it matters: Both buyers and sellers may need last-minute help—cleaning, repairs, moving logistics, or even quick legal questions.

Common vendors:

  • Movers
  • Clean-out or donation services
  • Closing attorneys or notaries
  • Title companies
  • Insurance brokers

6. Immediately After Move-In

When it happens: First 30–60 days in a new home.

Why it matters: This is a huge transition moment—and often when homeowners feel overwhelmed. It’s also when they’re most likely to remember who helped them feel settled.

Common vendors:

  • Locksmiths
  • Security system installers
  • Appliance repair/installers
  • Painters
  • Flooring installers
  • Internet/cable technicians
  • Furniture delivery & assembly
  • Babyproofing or accessibility installers

7. Ongoing Homeownership (First-Year Essentials)

When it happens: Throughout the first year and beyond.

Why it matters: Data shows homeowners complete nearly 10 projects per year, especially in their first year. If their agent provides ongoing value through trusted vendor access, it builds long-term loyalty.

Common vendors:

  • Seasonal HVAC maintenance
  • Lawn care or snow removal
  • Gutter cleaning
  • Pest control
  • Painters or remodelers
  • Home warranty or handyman service providers

Final Thought: Real Estate Is a Gateway to Lifelong Vendor Needs

Most agents already give referrals—but not every agent delivers them in a way that’s organized, branded, and easy to use. Building a smart vendor-sharing system isn’t just about being helpful. It’s about staying connected to your client long after the closing table.

And that’s where the real trust (and long-term business) is built.