Google Business Profile

Your business
on Google.

A Google Business Profile is your free business listing on Google Search and Google Maps.

Think of it as your storefront on Google. People can see what you do, read reviews and get in touch. You may know it as Google My Business.

Example profile · For illustration

Why it matters

Get found. Get called. Win the job.

When someone needs a local pro, your profile should give them a reason to choose you.

Give people the service details, reviews and contact information they need when they search for help.

40.2%of searches tested showed an AI Overview.

The right services, categories and business details help you compete for the map spots customers see first.

32%estimated share of map-ranking factors tied to Business Profile details.

The top three map results earned more traffic and customer actions than businesses in positions 4–10.

126%more traffic.

93%more calls, website clicks and direction requests.

A complete profile gives more customers a chance to find your business and choose you for the job.

Up to80%more search appearances than incomplete listings.

What to do

Start with these actions. Then make them part of your regular routine.

Get more Google reviews.
Ask customers for an honest review after they work with you. Keep asking over time so people can read recent feedback.
Optimize your Google Business Profile.
Verify your business. Complete your services and business details. Keep your phone number, service area and hours correct.
Keep your profile active.
Use posts to share useful updates, new services, offers and answers to common questions. Update your details when your business changes.
Add new photos.
Show your recent work, team and business. Use clear, real photos so customers know what to expect.
Reply to your reviews.
Thank people for their feedback. Address concerns and keep each reply helpful and specific to that customer.

Professional profile support