ROI vs ROR: The New Economics of Real Estate Success
In the high-stakes world of real estate, agents and brokerages have long been fixated on ROI (Return on Investment). The...
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When Homeowners Need Vendors Most: Key Moments in the Real Estate Journey
Most homeowners don't realize how many professionals they’ll need to hire throughout the buying or selling process—until they're in it....
Why Real Estate Needs a Better Home Service Vendor System
The Hidden Power of a Great Vendor List For most homeowners, the search for reliable service pros—plumbers, painters, HVAC techs—starts...
Why Your Real Estate Agent’s Vendor List Is More Valuable Than Google
The Post-Closing Problem No One Talks About You’ve just closed on your new home. The keys are in your hand....
Why Homeowners Value Agent Recommendations More Than Price Negotiation
(Insights from the NAR 2025 Home Buyers and Sellers Generational Trends Report) Most broker/owners assume that clients hire real estate...